back icon
Home page

Trevolution Group

Tech company providing customer service solutions for airlines

My responsibilities include

— Leads a team of over 28 designers across multiple offices worldwide, including product and graphic designers;

— I developed and implemented individual growth plans for each designer through Competency Maps and Growth Plans;

— Introduced a grading system for performance evaluation in offices in Riga, Bangalore, and Dubai, ensuring standardization and fairness;

— Built an efficient hiring process for designers, attracting talented professionals to our team;

— Implemented the Refry System in FigJam as a platform for knowledge and reference sharing among designers, fostering collaboration and inspiration;

— Organized designers into product teams and created creative pairs of Manager+Product Designer, ensuring synergy and efficiency in work;

— Actively participated in business meetings and worked with the team on short-term plans, influencing the company’s strategic direction.

Achievements

— Increased landing page conversions on ASAPTickets.com by 8% and payment page conversions by 11.9%, demonstrating significant improvements in customer engagement;

— Launched a gift certificate project that became a new profit source for the company, expanding our service offerings;

— Implemented A/B testing in email marketing, leading to a 17% increase in conversion and optimizing customer communication;

— Initiated the establishment of a design committee for graphic design, setting priorities and enhancing collaboration between managers and designers;

— Compiled guidebooks for each brand (12 brands) within the company and created a resource where everyone in the company can download logos, presentations, and more, standardizing brand assets and improving accessibility.

Team’s persuasions

Our beliefs and what we believe in within our team.
MoreSoon

Skillmap

The story of how we re-mapped our competencies three times
MoreSoon

Design Processes

New design processes for big product design team
MoreSoon

Design System for Asap Tickets and Skyluxtravel

This is the story of how we created one design system for two different projects
MoreSoon