— Leads a team of over 28 designers across multiple offices worldwide, including product and graphic designers;
— I developed and implemented individual growth plans for each designer through Competency Maps and Growth Plans;
— Introduced a grading system for performance evaluation in offices in Riga, Bangalore, and Dubai, ensuring standardization and fairness;
— Built an efficient hiring process for designers, attracting talented professionals to our team;
— Implemented the Refry System in FigJam as a platform for knowledge and reference sharing among designers, fostering collaboration and inspiration;
— Organized designers into product teams and created creative pairs of Manager+Product Designer, ensuring synergy and efficiency in work;
— Actively participated in business meetings and worked with the team on short-term plans, influencing the company’s strategic direction.
— Increased landing page conversions on ASAPTickets.com by 8% and payment page conversions by 11.9%, demonstrating significant improvements in customer engagement;
— Launched a gift certificate project that became a new profit source for the company, expanding our service offerings;
— Implemented A/B testing in email marketing, leading to a 17% increase in conversion and optimizing customer communication;
— Initiated the establishment of a design committee for graphic design, setting priorities and enhancing collaboration between managers and designers;
— Compiled guidebooks for each brand (12 brands) within the company and created a resource where everyone in the company can download logos, presentations, and more, standardizing brand assets and improving accessibility.
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