Design Values: A Philosophy That Drives Us Forward
Habits and Beliefs as the Building Blocks of Personality
We are all made up of habits and beliefs that define our lives and work. They are like invisible threads connecting us to the world and each other.
I recently delved into the book "Atomic Habits," exploring the world of habits. One thought particularly struck me: "Habits shape a person's personality." Consider, for example, the habit of running every morning. It's not just a way to maintain physical fitness. It's a statement about who you are, about your commitment to health, discipline, and growth. This habit, like many others, shapes you as a person.
But what else makes us individuals? It's our values and beliefs. They are like a compass, pointing us in the right direction. Some of us will never run a red light because we believe in the importance of safety. Others choose a calm and persuasive way of communicating because they believe in the power of kindness and respect.
These habits and beliefs together influence every aspect of our lives. They determine how we act, how we think, how we interact with the world around us. They can even change our lives if we decide to change them. Coaches, working with businessmen, often focus on changing beliefs to achieve positive changes in life and career.
Design Values: The Core of Our Team
I have prepared a list of beliefs that must be present in the design team to move forward. When any of teammates stray from the path of correct beliefs, team remind each other what we all believe in.
#1 Design is Awesome
Design is not just about pretty pictures. It's a powerful tool that can determine the success or failure of a product or brand. It affects how customers perceive the brand and can drastically change the fate of the company. We understand this responsibility and approach our work with deep respect.
#2 We Prioritize Users and Business
Users are at the heart of our business. We strive to create products that meet their needs and desires, and we understand that our design plays a key role in achieving company goals. It's a balance between satisfying customer needs and achieving business goals.
#3 We Use Design to Tell Stories
Our design doesn't just sell products. It tells stories. We don't just sell airline tickets. We sell dreams of a vacation by the sea, memories that will last a lifetime.
#4 We Are Not Afraid to Experiment
Creativity requires courage. We are not afraid to take risks and try new ideas. We may fail, but that doesn't stop us. We learn from our mistakes and move forward.
#5 We Strive to Learn and Improve as a Team
Learning and growth are continuous processes. We exchange ideas, collaborate, and constantly look for new ways to improve. This makes us stronger as a team and as individual designers.
#6 We Research and Analyze Data
Design is not just art but science. We use data and analysis to make informed decisions that meet the needs of our users and business.
#7 We Strive to Be Positive Changemakers
We want to do more than just create beautiful products. We want to use design to make the world a better place, create positive changes, and inspire others.
#8 We Take Ownership of Our Work
Responsibility is the key to success. If you are leading a project, you commit to leading it to the end. We act responsibly and take pride in our work.
#9 Radical Honesty
Honesty and transparency are the foundation of our culture. We do not hide problems and work together to solve them. This builds trust and strengthens our team.
Live Your Beliefs
These nine beliefs are not just words on paper. They live within us and our work. They guide us, inspire us, and unite us in our quest to create something amazing. They make us who we are and define how we impact the world around us. They are our compass, our map, our way forward.
.jpg)
