For every task, we have a single process where you can skip some steps if you need to. In every step, you will find a checklist for tasks. We mark necessary items for done.
Talk with stakeholders and users understand what we want solve for both sides. If it possible, provide research with customers and know how you can solve the problem
it’s about paperwork. You should analyze findings, identify problems to solve, and prioritise the Minimum Viable Product (MVP) or the next release. Also, you can design concepts to help yourself understand how it could work
Ready-made and validated design. Conduct brainstorming sessions to create wireframes, interactive prototypes, and high-fidelity mockups. Validate designs with real users and review with stakeholders
Prepare a design for developers, add details like described design system, for example
Understand how your design works in real life
Make a plan for the next design improvement with your product team
We start by understanding and framing the business and users problem, ensuring team alignment with business goals and user needs. The designer reviews the task, clarifies with stakeholders, and plans the approach for investigating the problem area. Key activities include task analysis, stakeholder interviews, and preliminary research planning
We can’t work without the Jira task
Business Task review and analysis, Interview with critical stakeholders or Kick-off meeting,
Try to investigate all information about tasks. Created research scenarios and surveys aligned with previously defined research goals, objectives and business hypotheses.
Analyse product insights, user scenarios, tasks, and exciting user feedback. If you don’t have one, try to find one with the help of stakeholders.
Conduct research studies using various methodologies. Ask
Try to understand in the beginning the direction of future UI[UX Audit and ReportConducted UX audit of existing solutions and compared them to business goals
Analyzing existing user feedback and data to understand how users interact with and feel about a product, identifying areas for improvement
A systematic review of a product by UX experts to assess its usability, functionality, and adherence to design best practices.
Evaluating similar products in the market to understand their strengths and weaknesses and to identify opportunities for differentiation
Conducting structured conversations with users or stakeholders to gain an in-depth understanding of their needs, experiences, and perceptions
A research method where participants record their interactions with a product over time, providing insights into usage patterns and user experiences
A technique where users interact with a product to identify usability issues and evaluate the overall user experience
Creating a visual representation of a customer's interactions with a product, highlighting the different stages of their experience
Collecting quantitative and qualitative data from users through structured questionnaires to gather insights on user preferences and experiences
Investigating and analyzing various UI trends, styles, and best practices to inform and guide the design of a user interface
A detailed document summarizing the findings, methodologies, and conclusions from conducted research, providing actionable insights for design and strategy
In this phase, we synthesize insights from the first stage to define the product's direction clearly. This involves framing the user and business problems, establishing the information architecture.
Collect data and create a user persona or target audience if you don’t have one yet. If a UX researcher is available, the designer should involve them. Otherwise, the designer and product owner can conduct the research without consulting a researcher.
Based on the User persona, if you don’t have one yet
Gather references your knowledge and understand how exactly you would like to create a new solution in a visual sense
It will help you create a transparent expectation from each other
Design the user’s journey for future design. It will help during the discussion
Discuss the things from the checklist stakeholders
Developing fictional characters representing key user types to guide the design process and decision-making
User Scenarios & TasksCreating scenarios to illustrate how different personas interact with the product, focusing on their tasks and goals
A tool for outlining a product's benefits, features, and the value it offers to users and stakeholders
"How Might We" questions used to identify challenges and prioritize solutions in the design process
A visual tool for organizing and categorizing information, ideas, or problems to identify patterns and themes
Visualizing user stories to understand user needs and the sequence of actions within a product
Prioritize features for the Minimum Viable Product and plan future releases.
In this phase, we create and refine design solutions, from wireframes to high-fidelity designs, through iterative validation with stakeholders and user testing, ensuring they meet user needs and business objectives
You should bring 2-3 concepts for discussion with stakeholders
Do a prototype in Figma and show everyone or a presentation
Prepare the final design for the product
Get the final approval from the team
Provide tests with real users
A concept workshop in product design is a collaborative meeting where ideas and concepts are generated, discussed, and refined to help guide the development of a new product.
This visual represents the structure and hierarchy of a website or application, including its pages, sections, features, and content.
Generate and visualize initial ideas and concepts before the detailed design phase
Preliminary representation of ideas and concepts to explore potential solutions
It's the initial visual representation of the user interface, showcasing the basic layout and design elements.
This refers to detailed, polished designs that closely resemble the final product, including precise layouts, colours, fonts, and graphics
This involves creating specific assumptions about user behaviour or product functionality that are tested for validity through various research methods
A method where real users interact with a product to identify any usability issues and assess the user experience
The process of verifying whether a product concept meets the needs and expectations of its target audience
A research tool is used to gather user data and insights through a series of questions related to the product or user experience
A comprehensive document presents the findings, results, and conclusions drawn from various tests conducted during product development
During the "Deliver" phase, the emphasis moves from the creative aspects of ideation and design to finalization, handoff, and the precise implementation of the design concepts. This stage is crucial to ensure that the original design vision is effectively reflected in the final product, with no compromise in fidelity or user experience.The objective in this phase is to facilitate a seamless transition from design to development. This includes ensuring that the design's intent is fully realized in the final product, as well as establishing metrics for evaluating the product's performance after launch.
Create and finalize all necessary design assets, such as illustrations and icons.
Conduct a final design review with stakeholders to ensure alignment and approval.
Develop comprehensive design documentation to facilitate a seamless handoff to the development team.
Engage with the Development and Quality Assurance (QA) team to ensure the accuracy of design implementation.
Establish metrics using tools like Google Analytics, Hotjar, Looker and etc. for post-launch evaluation.
Utilize and update Design systems or Design UI kit and style guides for consistency, visual assets in design implementation.
Implement DQA processes to maintain design integrity throughout development.
Establish feedback loops and use collaboration tools like JIRA, Teams for effective communication.
Define specific UX and product metrics for tools to evaluate post-launch performance.
Fill in design knowledge table to gain a better understanding of our impact on the product.
Plan usability tests and prepare surveys and channels for user feedback to assess the ease of use of the solution.
In the "Evaluate" phase, the emphasis is on assessing the performance of the launched solution. This involves collecting data, gathering user feedback, and conducting experiments like A/B tests to understand the effectiveness of the design and identify areas for improvement.To measure the success of the design solution post-launch, gather insights on its performance for later analyse.
Systematically collect data on user interactions and performance metrics based on business key performance metrics.
Analyze the overall performance of the design, focusing on usability, user experience data defined before.
Collect user feedback from external and internal sources to gather insights.
Implement A/B tests to compare different design variations and their effectiveness.
Execute usability tests to identify any user experience issues or obstacles on implemented solution and benchmark thing like time on task or errors.
Map user journeys to understand their experience and identify critical touch points on released service.
Utilize tools like Google Analytics and Looker for in-depth analysis and funnel visualization.
To collect feedback, use tools such as survey, platform reviews, or integrated in-product surveys.
Use heatmaps and session recordings to visually understand user behavior.
Measure and analyze key performance metrics to align with business objectives and UX success metrics.
Focus is on synthesizing insights and feedback from the "Evaluate" phase to identify new challenges and areas for improvement. This phase prepares for the next cycle of design enhancements, promoting continuous product evolution.
Compile and distill insights and business challenges from evaluations into actionable information.
Conduct routine reviews of collected data to stay updated and informed.
Ensure that stakeholders are aligned with the priorities and direction for the next cycle.
Review the product and design roadmap to include identified challenges and planned improvements.
Begin planning and initiating the next cycle or task in the design process.
Establish and maintain feedback loops for continuous improvement & schedule meetings dedicated to data review and discussion
Use affinity mapping to organize and categorize insights for better understanding and utilize a prioritization matrix to effectively organize and tackle challenges.
Perform gap analysis to identify and address areas needing improvement.
Measure and analyze key performance metrics to align with business objectives and UX success metrics.Team
This process was created to make solutions that have a positive impact on metrics. Throughout the year, we have launched many projects that have helped us reach the right conclusion through research and a step-by-step analysis of the task. We have also made many improvements based on post-analysis of features that have led to improved metrics.