In our project at Ozon, we conducted extensive research to identify and address the challenges sellers face in our marketplace. One primary concern was their desire to communicate their interests to customers more effectively.
Although sellers utilized platforms like Instagram and Facebook, users also discovered new products through these channels. Our investigation of the Asian market revealed the prominence of social commerce, where sellers and users exchange feedback about products.
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Inspired by this, we envisioned integrating features akin to TikTok and Instagram within the Ozon marketplace. This would empower sellers to showcase their products more engagingly.
Our primary objective was to enable users to share product information and foster community. We designed an expansive social network within Ozon where sellers and users could discuss products, including a feed of short video clips.
We introduced Ozon Live, featuring hot products and influencers, allowing sellers to host interactive shows with product presentations. This included facilitating viewer polls and rewarding the most insightful commentators.
We also developed Social Profiles, where users could share posts, and sellers could maintain a unique catalog on their dedicated pages.
Additionally, we integrated a camera function, enabling both users and sellers to upload media related to products.
In the near future, we will share our social network design's performance metrics and outcomes within Ozon.
I was responsible for leading a team of 10 designers, organizing research processes and design reviews, managing motivation and team development, and participating in design brainstorming sessions. I was also involved in making business decisions and actively participated in meetings with managers to address global issues and determine product strategy.