In response to negative feedback about our calorie counter feature on the App Store and Google Play, we sought to identify and address the issue within this aspect of the product.
Problem Analysis
We first determined the problem's existence and asked pertinent questions, such as why we wanted to solve the issue, if it needed to be resolved, and if a decision could be made immediately.
Competitor Analysis
We examined how other brands addressed similar problems, identifying existing solutions and determining our competitors, their challenges, and any unresolved issues they might have.
Customer Development
We researched our calorie counter by gathering feedback from 8-10 customers.
Prototyping
We designed and created prototypes based on our findings.
Research with Prototypes
We presented our prototypes to users, asking them to navigate the user flow.
Development
We collaborated with developers to discuss our design, leading to its implementation.
Design Review
We evaluated the test build of our app to ensure quality.
Metrics Analysis
We identified key metrics to assess post-release performance.
Post-release Research
We analyzed the impact of our design on business metrics, gathered user feedback, and monitored performance indicators to gauge the effectiveness of our solution.
I held Zoom interviews with our customers, which revealed that our app needed an adequate product database. For instance, users could not add specific types of bread to our calorie counter, leading them to close the app and search for alternatives.
Kate, a 27-year-old HR professional at Tinkoff, tried using our app for weight loss but couldn't find many dishes, so she opted for a third-party calorie counter.
Marina, another user, enjoyed our app with her trainer but wished to create her dishes and add them with a single click. After surveying eight more individuals, we discovered that most couldn't find the needed dishes.
We then investigated other calorie counters, such as FatSecret, MyFitnessPal, and Lose It. Each app enabled users to manually add food items and input their nutritional values (calories, fats, carbs, and proteins). We interviewed users of these apps and confirmed that this solution was generally well-received.
We created wireframes in ProtoPie that allowed users to add food items directly in the search bar. After showing these wireframes to users, we received positive feedback.
However, some interface aspects needed clarification, such as specifying carb amounts per 100g. Also, the prototype lacked an "edit dishes" button. We subsequently refined the design with additional buttons and descriptions, and user feedback improved significantly.
Upon finalizing the design, we forwarded it to our developers and analysts for A/B testing.
Before the test, only 34% of users utilized the calorie counter; usage increased to 75% during the trial.
The improved calorie counter boosted user retention and workout purchases. Users began buying workouts 26% more frequently, positively impacting our bottom line.